Common issues which can cause your open rates
to be too high
SPAM filters clicking the links
Aggressive spam filters will click links in incoming emails
before them being delivered. This is to make sure there is no malicious content in the email. NewZapp automatically tracks clicks as opens.
Unfortunately, there is no way for us to see if a link has been clicked by a
spam filter or your intended recipient. If you see a high number
of clicks from a single subscriber, it is likely to be a spam filter.
A Subscriber has forwarded your email.
If your subscriber forwards an email through their email
client, any opens for the forwarded email are recorded as additional opens for
your subscriber. This is also the same for the clicks. Encourage subscribers to use the Forward to a Friend link, this will help to track your opens accurately.