Making anchor links in an email can be helpful if you have lots of news items or a few very long ones, and you want to include an "In this issue" style index at the top.
There are two stages to the process.
But first of all we'd recommend writing your entire email and adding all the content, so that the only thing left to do is make anchor links.
This includes writing the "In this issue" style index at the top of the email.
i. Making anchor POINTS
These are the points on the email where you want to be able to jump to. Usually these are the headlines of each item in the email.
With your mouse, highlight the heading text of your first news item.
eg. the title of the first story in your content that you want to link down to from the index at the top of your email.
On the tool bar above, click on the 'Anchor' button. It has a flag icon on it.
A pop-up dialog will open called 'Anchor Properties'
In the pop-up is a field for the new anchor (point) name to be inserted
Type the name of your choice*
Once you have made an anchor point, a small red flag will appear in front of it. Don't worry this won't be visible when your email is received.
Repeat this for each anchor point in your email, until you have all the anchor points that you want.
ii. Making anchor LINKS
*Your anchor point name can be as simple as story1 or if you want to make sure you can identify the anchor point more easily later, then use a word related to the story heading/topic. But don't use the same anchor point name more than once for any email.
These are the links which jump the screen down to the anchor points
With your mouse, highlight the text in the index at the top of your email that you want to use as a link to the first anchor point below.
On the tool bar above, click on the 'Link' button. It has a link icon on it.
A pop-up dialog will open called 'Link'
In the pop-up is a 'Link type' drop down which has 'URL' selected.
Open the pop-up and select 'Link to anchor in the text'
Once you have done this a new section appears on the pop-up called 'Select an anchor'
From the 'By Anchor Name' drop down, select the relevant anchor point for your index
Ignore the 'By Element Id' drop down, you don't need to set anything there
Once an Anchor link has been made, your linked text will appear underlined and in the default link colour set for your template. You anchor point text will also appear in the default link colour set for your template. You can change the colour of an anchor link or an anchor point using the text colour tool on the tool bar if you wish to.
Once all the anchor links have been made, send yourself a test to make sure they all jump to the correct place.
Whilst you can't track the click of an anchor link due to it being internal, they are really useful for anyone creating emails with a lot of content because they don't have scope to create content online.
Top tip: If you don't have online content to link to from "teaser" text, then try and think of a call to action or a related resource so you can provide a link at the end of each story. This will help you gauge the popularity of any particular items in your email.