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            The Simple Mail Transfer Protocol (SMTP) permits any computer to send emails claiming to be from any source address. This is exploited by spammers who often use forged email addresses, making it more difficult to trace a message back to its sender, and easy for spammers to hide their identity in order to avoid responsibility.

            Your brand reputation is very important
            It was established by hard work and commitment over a long period of time. Unfortunately, losing that reputation can take a few seconds, that’s why it is vitally important to protect this element of your business.

            So what steps can be taken to improve your email reputation and delivery?

            Email Authentication - SPF, DKIM & DMARC 

            A very important part of email marketing is the correct email authentication. Without it you run the risk of having your emails blocked and/or having your domain blacklisted. Due to its technical nature, even seasoned marketers may need help putting the right structure in place. The three primary authentication protocols are SPF, DKIM & DMARC:
            SPF (Sender Policy Framework) is a method for recipients to check your domain registry where you’ve authorised your host or your sending service to deliver emails on your behalf. In other words, it helps your recipients determine if an email is a scam or not.

            DKIM (DomainKeys Identified Mail) is a little more complex but in essence is still an email validation system designed to detect email spoofing by providing a mechanism to allow receiving mail exchangers to check that incoming mail from a domain is authorised by that domain's administrators and that the email is from a legitimate sender.

            DMARC (Domain-based Message Authentication, Reporting & Conformance) is a technical specification created by a group of organizations that want to help reduce the potential for email-based abuse by solving a couple of long-standing operational, deployment, and reporting issues related to email authentication protocols.

            DMARC standardizes how email receivers perform email authentication using the SPF and DKIM mechanisms. This means that senders will experience consistent authentication results for their messages at AOL, Gmail, Hotmail, Yahoo! and any other email receiver implementing DMARC.

            How does email authentication improve deliverability?

            When you send an email it comes from two addresses, these are labelled the envelope and header addresses.

            The header is your email address, which is visible to the recipient in their inbox. This email address will receive any replies sent by the recipient.

            The envelope will be an address for your email marketing provider, this address is hidden in the message along with technical data such as IP address used and where to send bounce messages.

            Spam & message filters look to block spoofed or phishing emails. They do this by checking if the domain owner (the header address) gives the sending server (the envelope address) permission to send emails on its behalf.

            By having the correct SPF, DKIM & DMARC in place you authenticate the sending server in the eyes of the filter. Improving deliverability because your email marketing provider has permission to send emails on your behalf.

            How We Help

            We take care of everything. Our Gold & Platinum Domain Packs give you the domain protection you need whilst providing all the email authentication required. Sending your email campaigns via a branded sub domain keeps your primary business domain free from out of office replies and safe from any blacklists.

            Dedicated Domain Solution
            To help you with the above we have two packages:
            Gold Pack  
            ✓ Dedicated Domain Name for your email campaigns ( for example)
            ✓ SPF & DMARC DNS record management so your IT team don’t have extra tasks on their workload.
            ✓ We link your domain to our cleaner shared IP addresses (IPs reserved for customers on this plan and/or who have a good clean history with us)
            ✓ DKIM DomainKey verifying sender certificate
            ✓ IP & Domain Reputation monitoring and reporting
            ✓ Custom Reply To ("from") address using your dedicated domain name (hello@ newsletter@ etc.) 
            ✓ Webmail access to use this new inbox and / or forwarding to an address of your choosing

            Platinum Pack 
            ✓ Tailored for high volume senders of more than 25,000 emails a month.
            ✓ As well as all the features of a Gold Pack, this pack also provides a dedicated IP address to ensure other customers’ sending patterns do not damage your IP reputation and which is monitored 24/7 across all the major spam filtering companies.

            Prices are per year and subject to VAT
            A Domain name of your choice will be purchased for you, this will be either a or a .com address. Other domain variants (e.g. .london or .restaurant) can be purchased at an additional cost.

            Once purchased
            • Your Account Manager will contact you to ask a series of questions which will help set everything up
            • A web account will be created for the domain and subsequent email accounts
            • The default email account that we create will be hello@ and this will be a catch-all.   A catch-all email address receives any mail sent to your domain name that isn't addressed to a known mailbox. 
            • Alternatively, if you don’t wish to use a catch-all we can set up to 5 individual email addresses or forward the emails on to an address of your choosing.

            For more information on these packs please contact

            To find out more about deliverability please visit our knowledge base page here.

            You can also find details on adding our standard SPF and DMARC details to your DNS record here.
            Updated: 04 Jul 2019 05:37 PM
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