You may not have to ask for consent again if you can either trace valid consent or utilise one of the other legal basis for processing data.
Want to gain consent? We have a great re-confirmation tool for you to start using today.
You may think about including our new [confirm] tag in your emails to continue to offer fairness and transparency for the continued choice to Opt-In.
“We’re updating our records to ensure we keep sending you all of our latest news and offers. Please click [confirm] before May 2018 to ensure you keep getting our emails!”
The [confirm] tag turns into a confirm link when sent. Any contact who clicks it is re-confirmed and you’ll have a record of that consent.
With great power comes great responsibility. Bear in mind if you go down the re-confirmation route, even if it’s just once, you are committed to honouring it. Otherwise, after May 2018 you will ONLY be able to email contacts who have clicked confirm.
Disclaimer: The above information and materials created by NewZapp Email Marketing are not intended to constitute or provide any legal advice. You should seek advice from a legal professional or contact the Information Commissioners Office to discuss your business needs.