How to… Email Details

            When creating a brand new email, the first step is to enter information on the Email Details step. The Email Details panel contains these details, associated with the email you are working on. Here you can review, add to or edit these details.  All details in this panel are automatically saved as you type.

            Email Name

            Maximum characters: 50
            This is where you enter your campaign name. The name is for your reference only, recipients won’t see it, so just make sure it’s relevant and memorable, and contains words useful if you were to look for it using the Search option in the Navigation panel.

            Subject Line

            Maximum characters: 128
            The subject line is the first thing a recipient sees when your email arrives in their inbox. It can make or break your campaign, so make it a good one! See also: Guide to great subject lines.

            The subject line is how you identify campaigns in the Track tab.

            From Name

            Maximum characters: 128
            This can be any name that helps the recipient recognise you. Usually your company/organisation/team name, or a personal one. Along with the subject line, this information will be visible to recipients when your email arrives in their inbox.

            From Email Address

            Maximum characters: 128
            Enter an address that has a mailbox, as this will be the address that receives replies. It could also harm delivery rates if not a genuine address. Some spam filters may penalise a non-existent ‘From’ address.

            Google Analytics Campaign Name 

            Maximum characters: 255
            If you have linked your account with Google Analytics, give your campaign a unique identifier to find it in your Google Analytics reports, otherwise you can leave this field blank. 

            For more information (including screenshots) and a downloadable copy of this guide please visit 'How to...Email Details'
            Updated: 05 Feb 2019 08:00 PM
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