Sending highly targeted email campaigns is a great way to improve response rates. Knowing what your contacts are interested in is a huge step in this process.
Your NewZapp Contacts Section takes care of this for you with Public and Private groups.
Private groups are "for your eyes only" only you will be able to see these group names inside your NewZapp account.
They will not appear on the Manage Preferences screen that will be presented to your contacts.
Public groups will appear on the Contacts Preferences screen above once they click the link at the bottom of your email. This screen will give them the opportunity to manage what emails they receive from you rather than unsubscribing altogether.
Setting up your groups
First you need to create the group options for your contacts. When creating a group you'll be asked if it's a Private or Public Group. The 4 steps for creating either Group Type is the same.
You will not be able to alter a group type once it has been created.
Choose the group type.
Enter your group name. IMPORTANT! If this is a Public group your contacts will see this name, so avoid names like "Lazy Contacts" or "Duff Emails".
Add a group description. As with Public Group Name, avoid descriptions that may cause offence as this will also be visible. It's an ideal opportunity to encourage contacts as to why they should subscribe.
From here you can upload contacts to the new group or view the new group.
Once created Private and Public Groups are clearly marked inside your NewZapp Contacts Section.
Once created you will have total control over adding and removing contacts from both types of group unless a contact opts out of a public group.