Why should I do this?
By having an SPF & DMARC record it will show that you are giving NewZapp, or any other email marketing software, permission to send mail on behalf of your domain, so should any spam filters look this up they will see we have permission to send using your domain.
To setup these records you'll need access to your domains DNS records. It is recommended to ask your hosting company or IT team to handle this for you if you are unsure. (all you need are the parts in BOLD)
SPF (TXT file type)
Record type = TXT
Content = “v=spf1 include:_spf.newzapp.co.uk ~all”
DMARC (TXT file type)
Record type = TXT
Host name = _dmarc
Content = v=DMARC1; p=none
Sender policy frame work (SPF) is a method for recipients to check your domain registry where you’ve authorised your host or your sending service to deliver newsletters on your behalf. In other words, it helps your recipients determine if an email is a scam or not.
Domain-based Message Authentication, Reporting & Conformance (DMARC) is a technical specification created by a group of organizations that want to help reduce the potential for email-based abuse by solving a couple of long-standing operational, deployment, and reporting issues related to email authentication protocols.
DMARC standardizes how email receivers perform email authentication using the well-known SPF and DKIM mechanisms. This means that senders will experience consistent authentication results for their messages at AOL, Gmail, Hotmail, Yahoo! and any other email receiver implementing DMARC. We hope this will encourage senders to more broadly authenticate their outbound email which can make email a more reliable way to communicate.
Want NewZapp to take care if it?
We can set all of the above up and more with our Dedicated Domain Solutions which can include a Dedicated Domain Name for your email campaigns, SPF & DMARC DNS record management, DKIM DomainKey verifying sender certificate, IP & Domain Reputation monitoring and reporting.
Speak to an advisor today on firstname.lastname@example.org
or read more here