As part of the General Data Protection Reform which becomes law on the 25th of May 2018, we have provided an area to store the unambiguous consent gained from the opt-in email
sent to your subscriber and any actions taken with this data. This area provides additional tools for data controllers.
Within your NewZapp account, each subscriber has an individual card which contains their personal information such as name, email address, contact details etc. There is an additional tab dedicated to the GDPR which records a comprehensive range of Subscriber actions such as origin of a Subscriber, method used to Subscribe, Unsubscribe or Re-subscribe, and changes to Subscriber email address by Admin.
Records also include Date, Time, IP Address and Device. The GDPR tab replaces the origin tab (source of subscriber information) your subscriber card for easy access to subscriber actions.
Also stored within this subscriber card tab, is the new soft opt-in (or re-opt-in) tools which records double opt-in and re-engagement confirmation, per Subscriber, via use of the ‘confirm’ tag.
Disclaimer: The above information and materials created by NewZapp Email Marketing are not intended to constitute or provide any legal advice. You should seek advice from a legal professional or contact the Information Commissioners Office to discuss your business needs.